Equipping Digital Innovation Hubs (DIHs) leaders with current knowledge and trends in digital marketing is crucial not only to improve their own operations but for strengthening the support they provide to startups and businesses.

AfriconEU, the first Trans-continental Networking Academy for African and European Digital Innovation Hubs in partnership with African Technology Business Network (ATBN) is hosting an online webinar on “Digital Marketing in the Age of AI”.

The webinar will introduce participants to the current Digital Marketing landscape and equip them with the basic tools to develop a digital marketing plan for their business or organisation. The webinar will also cover how AI impacts digital marketing in this age and take into consideration the benefits and challenges posed by AI for digital marketing.