The customer journey map is an essential aspect of any business. It describes the complete set of interactions that a customer has with a brand, from initial awareness to post-purchase follow-up- highlighting the ups, downs, and in between. As such, the customer journey map is a powerful tool that helps businesses understand and visualize the user journey, identify pain points, and optimize their overall customer experience.

This meetup aims to explore the customer journey map tool and how it can be used to improve business processes. The main objective is to give attendees an in-depth understanding of the customer journey map tool and its benefits. We will explore case studies on implementing journey maps and engage participants in a live work session to co-develop a journey map surrounding their consumer experience. Participants will therefore learn how to create a customer journey map, interpret it, and use the insights to improve their businesses.

It is a unique opportunity to explore the customer journey map tool in-depth, gain insights into your customer processes, and learn how to develop actionable strategies for improving your business processes and customer experience.